Fraser Southey

WORDS AND IDEAS

I’m an experienced copywriter. I use words and ideas to help brands or businesses talk to the world.

I work in branding, sustainability reporting, point-of-sale and moving image – often providing the great first lines that spark communication projects into brilliantly effective life. I also teach people, including other writers, to improve their words and ideas.

Everything I do, I do with passion and in partnership with other communicators. I believe in the power of collaborative creativity.

That’s why I’m not just Fraser Southey, but always &fraser. That’s why the most important words on this website come from my clients and colleagues.

WORDS

I use words to open eyes and change minds.

Whacky with words! Flamboyant
flavours! Never dull! Always fun!”

Nina Pickup, Creative Director
Salter Baxter

IDEAS

Ideas expressed through words are what I do best.

Fraser is never short of an opinion
or alternative perspective that often
turns a good idea into a great idea.”

Adrian Nunn, Founder
thebigwindow

BRANDING

I help brands talk with personality, power and purpose.

He’s brilliant in the early stages
of those foggy projects where
we’re trying to find the right
direction and develop concepts.”

Jon Hewitt, Creative Director
Moving Brands

REPORTING

I tell compelling sustainability stories that engage specialists and non-specialists.

Fraser has provided the ‘voice’
of the M&S Plan A Report for a
decade – helping us win a best global
sustainability report award for the
past three years.”

Rowland Hill, Plan A sustainability team
M&S

SELLING

I write point-of-sale and pack copy that feeds the appetite to buy.

He always gets what we want. And
what we want is often like nailing
jelly to the wall! He’s great at selling
brands in unique, provoking ways.”

David Buchan, Creative Director
Ocean Branding

MOVING IMAGE

I generate dynamic ideas and scripts for moving image experiences

He’s brilliant to work with. He
provides insight and understanding
around briefs and helps spark
concepts and working film scripts.”

James Irwin, Moving Image editor
Moving Brands

COACHING

I teach people, including other writers, to write more effectively.

Fraser entertained and educated us with his
wonderful Copy in a Box workshop. We all came away better writers.

Lydia Livingstone, Creative Director
Valtech

CLIENTS

I work for big, small and medium-sized clients – directly and in partnership with some great creative agencies.

Arcadis
Barclaycard
BP
The Body Shop
Cargill Cocoa & Chocolate
Criterion Theatre
Egon Zehnder
Eurofins
Ferrero
Grosvenor Britain & Ireland
Internet Society
Lloyds Banking Group
M&S
Nescafé
Nestlé
New College of the Humanities
Premier League
Puma Energy
Royal Marsden
Sante Fe Relocation
Shell
Swansea City FC
Tesco
Vodafone

YOU

To contact me:

T: +44 (0)7980 765304

E: fraser@frasersouthey.co.uk

website designed by thebigwindow, built by ebow
with thanks to the following photographers on Unsplash
martin sanchez, eliana berger, alex blajan, hello-i-m-nik, mohammad alizade and natalia y

I’m an experienced copywriter. I use words and ideas to help brands or businesses talk to the world.

Whacky with words! Flamboyant flavours! Never dull! Always fun!”

Fraser is never short of an opinion or alternative perspective that often turns a good idea into a great idea.”

He’s brilliant in the early stages of those foggy projects where we’re trying to find the right direction and develop concepts.”

Fraser has provided the ‘voice’ of the M&S Plan A Report for a decade – helping us win a best global sustainability report award for the past three years.”

He always gets what we want. And what we want is often like nailing jelly to the wall! He’s great at selling brands in unique, provoking ways.”

He’s brilliant to work with. He provides insight and understanding around briefs and helps spark concepts and working film scripts.”

Fraser entertained and educated us with his wonderful Copy in a Box workshop. We all came away better writers.

T: +44 (0)7980 765304 E: fraser@frasersouthey.co.uk